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It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once.
Getting those emails delivered? That, on the other hand, has never been more difficult. Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers.
It sounds daunting, I know. That’s where email deliverability tools come in.
In this blog I can tell you how to turn these obstacles into advantage. I have 7 amazing email deliverability tools to get your email delivery rates way up. While your competitors emails are stuck in the spam folder, yours will be in the promised land: ⭐the inbox ⭐.
Here’s a sneak peak of the power of Customers.ai’s new Signs of Life Detector. This is a chart of one customer’s email performance last year:
Can you see where they started using our Signs of Life Detector?
Before we get to the email deliverability tools, let’s get on the same page.
Find Your Customers with Customers.ai
See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sales outreach automation today!
What is Email Deliverability?
Email deliverability is an overarching way of talking about how likely an email is to get where it’s supposed to go.
Emails with high deliverability, like those sent with email deliverability tools, are optimized to soar past spam filters and other blocks.
Emails with low deliverability, like those sent without email deliverability tools, are swatted down before reaching their destination.
What Makes an Email More Deliverable?
The defenses forged by email servers use a lot of factors to determine how deliverable your email is.
These make up your sender reputation. Think of it like your report card. You’ve gotta do well in every facet if you want to maintain a stellar GPA!
So, what are you being graded on?
Authenticated Senders
Email authentication is a set of techniques and protocols designed to do two things:
- Prove that sender is who they say they are
- Prove that the email wasn’t messed with on its journey from point A to point B.
Emailing your leads without these authentications set up is like trying to board a plane without your ID.
Authentication techniques include:
SPF (Sender Policy Framework): This allows the owner of a domain to specify which IP addresses are authorized to send email on behalf of the domain.
DKIM (DomainKeys Identified Mail): This is a digital signature to authenticate the sender of an email and ensure that the message has not been altered during transit.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): This allows domain owners to specify how email servers should handle messages that fail SPF or DKIM authentication checks.
You can get these set-up in your email client and DNS’s settings.
Relevant Content
Your emails have to actually be interesting to the people you’re sending them to.
This is a surefire way to increase your open and engagement rates and reduce your spam complaints.
Figuring out who on your big list of leads is interested in what can seem like a tough task. Keep reading to learn how easy it actually is with Customers.ai’s tools!
Consistency
You want to be a familiar, friendly presence in the inboxes of your leads.
Sending emails on a consistent basis ensures you stay on their mind.
Email Volume
Consistency doesn’t mean flooding their inbox everyday. Overwhelming people with tons of emails gets you a one-way ticket to the spam folder.
Respect Opt-Outs
When somebody unsubscribes, just let ‘em go! Continuing to email people who have asked you to stop is only good for one thing: destroying your send reputation.
The Top 7 Email Deliverability Tools for 2023
Email Deliverability Tool #1: Targeted Customer List Generators
You don’t want to waste your time and risk your send reputation emailing just anybody.
You want to email people who are actually interested in what you’re selling.
Casting a wide net made some sense in the past when it was really difficult to tell who was a real-deal potential customer and who wasn’t.
But now, thanks to Customers.ai’s Unicorn X-Ray technology, all you have it takes is a few clicks.
Here’s how it works:
- Create an automation
- Click email
- Pick X-Ray Website Visitor as your input Trigger
- Set your conditions
And there you go!
The URL could be a pricing page, a specific item page, or any other high intent page.
This lets you send extremely relevant emails to people who are extremely interested in your business!
Find Your Customers with Customers.ai
See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sales outreach automation today!
Email Deliverability Tool #2: Email Validators
High bounce rates are a huge 🟥red flag🟥 to email service providers.
If a lot of your emails are constantly bouncing back, Google and the rest of the email clients will think you’re just tossing spaghetti at other people’s inboxes and seeing what sticks.
Email validators are an essential email deliverability tool.
Launching an email campaign without a validator is like driving in the rain without your wipers on.
That’s why we built one into our automation.
Some validators only look for negative signals. This leaves you vulnerable to high bounce rates.
Our validator looks for actual confirmation that an email is live. This offers your reputation the best protection.
Email Deliverability Tool #3: Customers.ai’s Signs of Life Detector
Starting with a targeted list and filtering it with an email validator are great steps towards protecting your domain reputation and finding the right customers.
But one more filter is key to stratospheric success.
That’s why we built our newest email deliverability tool: the Signs of Life Detector.
This groundbreaking tool automates the best strategies for getting your emails into your customers’ inboxes.
Here’s how it works:
- We send out an ice-breaker email
- If someone engages, we detect that and automatically follow-up
- If they don’t engage, we don’t bother sending anymore emails
It sounds counterintuitive but it’s true.
Unlike other marketing channels, less really is more. There are huge potential downsides to sending too many emails to the wrong people.
Chasing after people who don’t engage with or open your emails is the wrong strategy.
S.o.L.D. helps you focus on the people that demonstrate interest in your emails. Those are the people that actually matter.
They’re the hot leads you can close fast!
Email Deliverability Tool #4: Round Robin Senders
Email Service Providers try to relegate bulk-sent emails to the promotions folder.
That’s not where you want to be. You want to be in the inbox. The best way to avoid the cautious gaze of the ESP is to not send too many emails from any one account.
That’s why a Round Robin Sender is an essential email deliverability tool. With Customers.ai, you can set it up so your campaign sends the email from several different accounts!
This way you avoid tripping the signals that stop your emails from getting to the promised land!
Email Deliverability Tool #5: Interval Sender
Sending too many emails too fast is like standing outside the ESP’s office with an “I’m Spam!” sign.
People often make the mistake of doing too much too fast. Using an email deliverability tool like an interval sender does two things:
- It helps your accounts go unnoticed by ESPs.
- It gives you a steadier stream of leads for your sales team.
It’s easy to set your intervals in Customers.ai’s system.
- Click on the “Integrations” tab on the navigation bar.
- Click the pencil icon in the actions column.
- Select the interval you’d like. We recommend 10 minutes between emails!
Email Deliverability Tool #6: Paid Email Domain
You might like free email accounts like [email protected] or [email protected] because, well, they’re free.
But email service providers will shut those accounts down the second they catch a whiff of bulk sending.
Google and other providers will give users who pay for accounts, like Google workspace, much more leeway.
This is one instance where you get a lot for paying more.
Email Deliverability Tool #7: Automatically Customized Email Content
Avoid getting flagged for sending the same email too many times by, well, not send the same email too many times!
That doesn’t mean you have to reduce your sending even further. Instead, use one of Customers.ai’s email deliverability tools: easily customizable email templates.
Putting these customizations in prominent places like the subject line, preview, or beginning of the email helps to convince the ESP that every email is unique and individual.
Even better, that’s because each email is unique and individual. Your potential customers will feel the same way.
Conclusion
So, you now understand the importance of email deliverability tools. Start reaping the benefits by trying out a demo from Customers.ai today!
Find Your Customers with Customers.ai
See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sales outreach automation today!
Important Next Steps
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
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